Promoting Excellence in the Discourse on Europe. Since 1995, the Erasmus EuroMedia Awards are granted to outstanding media productions contributing to the development of a European society and value system. [learn more]
EuroMedia Awards 2010
Project X-change (TV-series)

by Okto Community TV-GmbH, Austria

receiving Euromedia Sponsorship Award 2010 sponsored by ECo-C

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Laudation: by Axel Maireder
Laudator: presented by Karina Kaiblinger (Eco-C)

It is a honour for Eco-C, the European Communication Certificate, to take the opportunity to award a media production, which is realized in the framework of Okto, the Vienna Community TV. Both, okto and Eco-C are in each of their own ways involved in european integration. Okto as an urban TV media program and Eco-C as a  educational program in communication skills.

Migration to and within Europe and the integration of people with migrant backgrounds are major challenges for the European society and its nations in the 21st century. The political discourse as reflected by mainstream media,  deals migrants more often as objects than as participants, being portrayed either as culprits or as victims of the social problems in connection to that.

The views young people develop on the topics of Migration and Integration as well as people with migrant backgrounds themselves are very much influenced by those perspectives of the mediated discourses, too often obstructing visions, potentials, and chances connected to the challenges of mutual understanding.

Project X-change brings together teenagers with successfull people with a migrant background, giving them the opportunity to discuss aspects of culture, identity, politics and everyday life together and broadcasting the discussions throughout Vienna.  But Project X-change goes a step further than that, as it includes the young people,  – lots of them themselves with a migrant background -  into the whole process of television making. In the very sense of civic journalism, Project X-change – by that – views their audiences as participants, empowering them for the information society. Therefore the okto-production “Project X-Change” deserves to be awarded by the Erasmus Euromedia Sponsorship Award 2010.

Opinion Corner (interactive website)

by Mostra, Belgium

receiving the Special Award for Aesthetics and Design, Belgium

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Laudator: Miguel de Aguilera

Europe is a fascinating idea, a dream that, in our endeavour to fulfil it, is being attained little by little. Europe is also a political scene, a social framework, a melting pot of cultures where millions of people are developing their life project. It is important to communicate the idea and realities of Europe. But it is also essential to know how to communicate efficiently, using the elements, tools and means that most European and non European people usually employ.

And that is what OPINION CORNER does. It talks about Europe, it reports facts and data, serving as a platform to express views and opinions. And this is achieved by combining the use of text, audio, video, graphics, Flash animation and multimedia products, in an effort to employ the same tools that their audience uses. The format chosen by OPINION CORNER meets the preferences of the readers: use of multimedia technology, clear presentation of ideas through the applications required for each case, interaction allowing non-sequential reading, and providing all the means needed to get deeper into any subject of interest.

OPINION CORNER is an excellent multimedia product which is very well conceived, and presenting a user-friendly design. It offers dynamic elements, stimulating graphics, vibrant colours and a high chromatic contrast (red, blue and black are widely used to highlight images). OPINION CORNER makes an efficient use of a number of elements of expression at the service of contents and readers, as they allow the clear presentation of information and views.